Tools and providers
Prospecting software: when network surveys become marketing
Prospecting software in lead networks: apply PECR’s purpose test to research invites, with a worked example, survey set-up table and five-step checklist.
Topic
pecr
Rules and ethics
How ICO enforcement shapes UK lead generation consent records
ICO enforcement lead generation shows consent records decide cases: what UK networks must log under PECR and UK GDPR, and how to keep evidence.
Rules and ethics
Legitimate interest vs consent for bought leads: what UK law says
Bought leads under UK GDPR and PECR turn on consent, legitimate interests and the channel used. This explains ICO direct marketing rules for B2B and B2C campaigns.